Umbra Quill

Experience That Shapes Perspective I started working in SEO back when Google was still a fledgling search engine and the idea of ranking a site meant carefully keyword-stuffing meta tags. A lot has changed since then, but the core lesson has stayed the same: search engine optimization is about understanding people and the way they look for information. Over the years I have seen dozens of tools, techniques, and so-called experts come and go. What separates the good from th